Meet our Partner for the Business Model Generation Lab

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Meet Unreasonable Institute

We’re partnering with Unreasonable Institute, headquartered in Colorado and with scale and lab teams located globally, for the third core lab- Business Model Generation, which will start next month in September. Unreasonable Institute gets entrepreneurs what they need to scale solutions to the world’s biggest problems. How? They unite entrepreneurs with the potential to address major problems. They then swarm them with hand-picked mentors, funders, and a global network to help grow their impact. Their goal? For each venture to impact 1M people! Learn more about what they do by going here.

Their Vision

We envision a world in which any entrepreneur tackling the world’s greatest problems can access the people and skills they need to start and scale their company.

Their Mission

Provide entrepreneurs what they need to create scalable solutions to the world’s greatest problems.

“The reasonable man adapts himself to the world; the unreasonable one persists in adapting the world to himself. Therefore, all progress depends on the unreasonable man (& woman).” George Bernard Shaw

More to come soon on the business model generation lab!

Meet our Partners: Unreasonable Institute

The Accelerator participants are taking a break during the month of August but our partners are busy creating our next labs.  We’re thrilled to be working with Unreasonable Institute for our next two labs on Business Model Generation (September) and Pitching (October)!

We were going to write a more detailed profile to introduce you to the fantastic Unreasonable staff but this video says it better than we could!

Meet our Partners: GRID Impact

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Meet GRID Impact

We’re partnering with GRID Impact based in Denver, Colorado for the first lab, Human-Centered Design, the teams will go through starting in early May. GRID Impact is a global research, innovation and design firm that specializes in human-centered approaches to complex social and economic challenges. They create scalable social impact in domains such as financial inclusion, sanitation, agriculture and alternative energy.

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Their Approach

GRID Impact applies a hybrid methodology of behavioral research and design to economic and human development challenges. They combine the evidence-based insights and diagnostic approach of behavioral science with the creative problem-solving and iterative, collaborative processes of human-centered design for more predictable, longer lasting results. Ultimately, they believe this approach produces products, programs and services that respond to how human beings actually behave as well as their needs, preferences and desires.

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Photo Credit: GRID Impact

Human-Centered Design (HCD)

Human-centered design (HCD) is a creative and adaptive problem-solving approach to bringing novel ideas to life that allows “designers” to understand how individuals will likely use and interact with a product by bringing human beings (“users”) into the process. This collaborative and participatory design process relies on rapid, iterative prototyping and design methods.  Resulting designs don’t always solve the behavioral challenge – just because someone says they like a proposed solution does not mean they will use it. Data and testing are often the missing components.

Check out more of their HCD resources on their website and look for an intro to HCD post next week.