Meet the Teams: Dairy Value Chain

Small-scale dairy is practiced by more than 70 million rural households, the majority of which are run by women. Women play a pivotal role in dairy production but their effort does not get the due recognition and they face many obstacles. This reduces cost-effectiveness of dairy work for them. Small-scale dairy presents many other problems for women: low recognition, lack of access to affordable credit, risk mitigation mechanisms and insurance, markets, and lack of knowledge on feed and fodder. Dairy work does not economically empower women to the expected level in spite of being a source of supplementary income and nutritional security.
To improve this situation, CARE India implemented a pilot project to promote a gender inclusive dairy value chain in Tamil Nadu from 2013-2015. The project enabled women to become entrepreneurs along all nodes of the value chain in addition to being animal owners, by designing and developing new credit products for setting up feed shops, fodder plots and heifer calves. The project helped women access livelihood finance by moving them up the value chain.

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Meet the Team

R. Devaprakash  | Regional Program Director | CARE India
As a Regional Program Director with CARE India, Devaprakash has lead over 10 projects and managed over 40 NGO partners for qualitative implementation to create impact at the community level. Devaprakash has also established strategic partnerships with business schools, governments, financial institutions and business networks and presented several papers and publications in global conferences on financial services. Over the past several years, Devaprakash has published over 60 articles on banking, rural finance and livelihoods in leading journals and magazines. Devaprakash has worked with CARE India since 2001; and has over 28 years of experience in banking, economic analysis, rural livelihoods and agricultural development. Going forward, Devaprakash will focus on representation and liaising with local bodies, national and local advocacy by creating innovative partnership, business linkages and visibility. Devaprakash holds a Master of Science in Agricultural Economics from Tamil Nadu Agricultural University in Coimbatore and is a member of the Indian Society of Social Scientists and the Indian Society of Agricultural Economics.
Shashank Bibhu | Technical Specialist, Livelihoods | CARE India

Shashank provides in depth understanding of market and development issues with knowledge in approaches and models of livelihood programming, specifically in value chain promotion, to help advance CARE India’s livelihood programs’ approaches and strategies. As a member of the CARE International task team, Shashank constituted “Women in Value Chains Global Strategy”, and today he is supporting the expansion of the design to increase reach and impact of the initiative. Shashank will be supporting the team with active engagement in the field, including leading scoping studies in new geographies. In addition, Shashank will develop and contextualize geography and channel specific business plans and value provisions, while liaising with national and state level actors and institutions. Previously, Shashank has worked with the Indian School of Microfinance for Women, Ahmedabad (ISMW), leading projects for the UNDP; and has received several trainings from CARE India and CARE Bangladesh. He holds a Master of Business Administration from Symboisis International University and a Bachelor of Pharmacy from Manipal University.

R. Balaji | Value Chain Coordinator | CARE India

Balaji is a Value Chain Coordinator for CARE India, and specializes in microfinance and livelihood. He supports the team with his technical oversight, guidance, direction and supervision in the areas of participatory DVC and women’s entrepreneurship development. Balaji has several publications, including the “Dairy Value Chain Approach” and “Financial Literacy Module for Community.” His previous work with CARE India was in the role of Specialist-Capacity Building & Dairy, where he managed the portfolio of Dairy and Capacity Building. Before joining CARE India in 2009, Balaji served as the Chief Manager of Operations at Sangamam Womens Cooperative and looked after 38 microfinance branches. Balaji has over 10 years of experience in livelihood, research, program management, and microfinance, and has an Agriculture, Management and Doctoral background. He is a certified Microfinance Expert from Franfurt Institute of Finance & Management and holds a Master of Business Administration from Alagappa University obtained in 2009.

Meet the Teams: Team Based Goals and Incentives (TBGI)

Bihar is one of India’s largest states, home to almost 100 million people. It is also one of its poorest states, affected with high maternal and infant mortality rates, malnutrition, anemia, poor family planning services and a plethora of diseases claiming lives. The lack of motivation in Community Health Workers (CHWs) is a critical barrier in the delivery of relevant health services and messages to clients. This lack of motivation is compounded by the fact that a CHW has to solely survive on incentives for services provided, or is paid a nominal honorarium. Amplifying the problem is the absence of functional integration of health programs. In Bihar, there are three cadres of CHWs – Auxiliary Nurse & Midwifes,  Accredited Social Health Activists from Department of Health, and Anganwadi Workers from Department of Integrated Child Health Services under the Social Welfare ministry – who are supposed to be serving the same clients. Yet these three groups function disparately and do not coordinate or collaborate with each other since they belong to different departments.

Drawing from the business world, CARE developed an innovation that aimed to strengthen the teamwork and motivation of the CHWs, called Team-Based Goals and Incentives (TBGI). It integrated both the motivational power of incentives and the virtues of teamwork. We facilitated the formation of a ‘team’ that brings all three cadres of CHWs together on a single platform. We let the team mutually decide and set goals for the provision of services in their catchment area with specific numeric targets on predetermined health indicators for each quarter. The team then worked together to meet the targets. All operational challenges were alleviated through mutual support and leveraging of individual competencies.

TBGI was piloted in 76 Health Sub Centers (38 treatment + 38 control) in the Begusarai district of Bihar. An independent randomized controlled trial showed encouraging results after just one year of implementation in exclusive breastfeeding (71 percent in treatment area versus 61 percent in control) and use of modern contraceptives (26 percent in treatment area versus 15 percent in control), among other areas.

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Meet the Team

HEMANTKUMAR G. SHAH | Chief of Party, Bihar Technical Support Project | CARE India

Dr. Hemant Shah was the Director of the State RMNCH+A Unit, Bihar, prior to being promoted to the COP position. He has successfully established the biggest State RMNCH+A Unit in India and has helped the Government of Bihar develop various policies/ revise existing policies on public health for the state, rationalize deployment of specialist doctors, assisted the government in gap analysis of procurement systems, helped prepare specifications for equipment and provided guidance in the preparation of state PIPs etc. Being the main interface with the government, Dr. Shah’s role is critical in establishing buy-ins, planning and implementing the scale-up.

AMITAVA BANERJEE| Communications Specialist | CARE India

Amitava Banerjee heads all communications for the program and is an expert on IEC/BCC strategies and advocacy communications. He is responsible for positioning, branding and dissemination of all program initiatives to different national and global stakeholders, and the media by translating complex implementation and impact data into comprehensible creative outputs for diverse audiences. Amitava joined the social sector after spending close to 17 years heading marketing and communications for multi-million dollar businesses in the Indian sub-continental and APMEA markets. He has been supporting advocacy efforts for scale up of TBGI since last 1 year through the strategic use of the media. His communication skills will prove invaluable when advocating the need of addressing the “motivation” barrier and the potential of TBGI to impact lives and transform the health landscape.

SUNIL MOHANTY | Program Manager, Gaya | CARE India

Sunil Mohanty has more than 14 years of experience in managing large scale health programs and implementing them at scale through the government. Sunil has been associated with Team Based Goals and Incentive Pilot Program (TBGI) right since conceptualization and design of the innovation. He was involved in preparing the concept notes, tools and sharing of the concept with government counterparts and securing the necessary approvals. Also, Sunil was the Manager of the pilot district of Begusarai and led project implementation and assisted the CML team in conducting the baselines assessments for Begusarai.

MOHAMMED AFTAB ALAM | Program Manager, Saharsa | CARE India

Aftab has been working in the project since inception and has more than 7 years of experience working with the government health system. He is skilled at mentoring and managing teams, collaborating with the government, implementation on ground and anticipating barriers to implementation. He brings in the experience of implementing the pilot for the first year and having supported the formative phase with development of indicators, identifying factors driving motivation of FLWs, designing and testing of tools, budgeting costs and identifying possible barriers to implementation and finding ways around them. During implementation, Aftab had built the capacity of other team members involved in the pilot.

AMARJEET PRABHAKAR | District Manager, Begusarai | CARE India

Amarjeet Prabhakar has more than 12 years of experience in managing health and ICDS programs. His skills lie around mentoring and managing teams, collaborating with government counterparts and program implementation. Amarjeet has been working with this innovation since last two years in Begusarai. He is responsible for inclusion of TBGI in the government PIP. He has been involved in many research and evaluations for the innovation including supporting the end line assessment by Mathematica.