We’re partnering with GRID Impactbased in Denver, Colorado for the first lab, Human-Centered Design, the teams will go through starting in early May. GRID Impact is a global research, innovation and design firm that specializes in human-centered approaches to complex social and economic challenges. They create scalable social impact in domains such as financial inclusion, sanitation, agriculture and alternative energy.
GRID Impact applies a hybrid methodology of behavioral research and design to economic and human development challenges. They combine the evidence-based insights and diagnostic approach of behavioral science with the creative problem-solving and iterative, collaborative processes of human-centered design for more predictable, longer lasting results. Ultimately, they believe this approach produces products, programs and services that respond to how human beings actually behave as well as their needs, preferences and desires.
Human-Centered Design (HCD)
Human-centered design (HCD) is a creative and adaptive problem-solving approach to bringing novel ideas to life that allows “designers” to understand how individuals will likely use and interact with a product by bringing human beings (“users”) into the process. This collaborative and participatory design process relies on rapid, iterative prototyping and design methods. Resulting designs don’t always solve the behavioral challenge – just because someone says they like a proposed solution does not mean they will use it. Data and testing are often the missing components.
Check out more of theirHCD resources on their website and look for an intro to HCD post next week.