While we’re working through our human-centered design lab, a fantastic quote from Tim Brown’s classic, Change by Design:

“Eventually, once the right idea has been agreed upon, the project team settles down to a state of pragmatic optimism punctuated by moments of extreme panic.” 

The moral of the story… if you can’t tame your fear when you’re in uncharted waters, at least know that it’s normal!

If you haven’t got around to reading Change by Design, check out this great summary on Medium:




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